MAKEUP BY MARIO
Makeup By Mario, the eponymous cosmetic brand by Mario Dedivanovic, required campaign content from concept to execution for the launch of their first foundation, SurrealSkin, across the company website, third party retailers, and socials. In support of Art Direction by VP Creative at Front Row, Caitlin Clingman, the content was executed over a 5-day shoot with over 30 models, 4 photographers, and 2 motion camera operators.​
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Tapping top beauty director, Sarah Silver, the production captured campaign, social, e-comm photography, and motion to bring the customer on a complete and cohesive journey within the Makeup by Mario brand.
TAGLINES
SOCIALS
SUCCESS METRICS
+12mil
Impressions
30 days after launch Tiktok engagement exceeds 12 million impressions.
$40 mil
Investment
60 days after launch a new funding round fuels momentum at Sephora and in product development.