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Jane Iredale Cosmetics
In 2022 Jane Iredale launched a new brand identity, including new packaging, a new website, and expanded DTC advertising.​ With VP Creative Director Caitlin Clingman, we expanded the Jane Iredale content library as their exclusive campaign producer from 2021-2023.
ART DIRECTION
SOCIALS
AMAZON STOREFRONT TAKEOVER
SUCCESS METRICS
+20%
Retail Sales
Jane Iredale opened 396 new partner doors in 2023, a 41% increase versus 2022, representing a 93% jump in revenue.
+16.8%
YoY Customer Growth
Most notably, janeiredale.com has experienced a 16.8% year-over-year gain in customers new to Jane Iredale.
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